Tuesday, March 12, 2013

BIKE VIDEO: Danish Police Hug Bicyclists, to Give Them Helmets

Fellow riders, here's a short video that shows a cool way to encourage helmet use. The hugs could help make the connection for the riders that wearing a helmet is about protecting the ones you love as much as it is about protecting you. That's a very clever approach to giving away helmets. I'm sharing it to pass along the idea.

Link to the video: https://www.youtube.com/watch?v=lHc-MzTeEcU

1 comment:

Anonymous said...

maybe they could hug some drivers to ask them to drive more defensively, thus pre-empting the need for helmets?